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Evaluate the Web performance and make your website effective

Website traffic analysis

Evaluate the Web performance and make your website effective

Why is it crucial to evaluate the Web performance? If there is one fatal mistake most first-time entrepreneurs make, it’s this: They hire someone to build a website for them. They then pay that person when the job is done and part ways. Thinking all of the work is complete, they proceed to let their new site float around the virtual backwaters of the internet. They assume that if they just sit back and wait, the sales will surely start rolling in.

web performance

There’s just one problem with the above approach: Unless you’re very lucky (or have an established audience already), they won’t. Having a website is a bit like having a child: Once it’s born, the work is only just beginning. To really be successful, you’ll need to monitor its progress and help it grow.

3 Ways To Evaluate Web Performance

To evaluate your web performance, you’ll first need to find a good metrics service. (Google Analytics is strongly recommended for this purpose.) Once you have done so, start monitoring your website’s data, while paying special attention to the following

  1. Keep track of your page views and downloads.

    If you notice more people viewing your site content (e.g., viewing your videos, signing up for your newsletter, and downloading available materials), you’re on the right track. Understand that the vast majority of viewers won’t purchase right away… But many of them will bookmark your site for future purchases.

  2. Notice how often your content is shared.

    Page views alone can’t tell you how much people are enjoying your content. Social shares, on the other hand, can. If you see your content being tweeted, shared to Facebook, etc., then you’ve found an audience. Backlinks and email forwards are also excellent indicators of success.

  3. Chart your conversion rate.

    Ideally, your conversion rate should continue increasing the more you promote and fine-tune your website content. To measure your conversation rate, divide your total number of page views by your total number of sales. It’s a good idea to keep track of indicators of future conversions, too. If you see a spike in the number of people who are downloading coupons, then future sales are probably imminent. Blog signups are another good indicator of deep interest in your products or services.

Setting Realistic Expectations For Your Website

Even if you’ve engaged in responsive website building and search engine optimization, it’s important to understand that good things take time. You won’t see your website earn a page rank of 1 within weeks. You won’t see your conversions suddenly soar, either. What you can expect, however, is to notice an appreciable increase in organic web traffic within 4-12 months. Once this occurs, the actual content of your website—how compelling your offers are, for example—will determine how much your sales increase.

Remember that the best way to achieve steady growth is to work with an excellent team. Working with an outsourced team of content creators, marketers, and SEO experts over the long term is essential. By doing so, you can drive results in a way that is efficient and cost-effective. This takes the “guess work” out of web performance.